It's my job to make sure my clients are aware of current events and especially important entertainment events. So in my personal fashion, I took time out on Sunday to send a note to all my entertainment industry clients about watching and weighing in on the 2008 MTV Music Video Awards, airing that evening. The subject read "The Biggest Entertainment New Story Tomorrow" and the body started "...will be the 2008 MTV VMAs, of course!" I went on to encourage them to not only watch the program, but take notes and think critically, and make sure to get involved in the converstation with their personal blogs! Most of them did (I'm so proud).
It turned out that the 2008 VMAs were a bit of a bust. Boring and predictable are words that come to mind and I was actually surprised to see less than normal press coverage the following day, than expected. Regardless, there is a lesson to learn here. Being up on popular events and disciplining yourself to write about it will help get your name out there.
Here are a few ways:
1. Start your own blog and update it frequently.
2. Put this same blog text on your social networking sites.
3. Use this same text Find music/entertainment forums and get involved in the conversations.
4. Email it to your mailing list and start an actual conversation with those you usually just promote to.
5. If you're really serious, I challenge you to go through the 12 month calendar and compile a list of popular and obscure holidays as well as entertainment events and start planning your writing ahead of time.
Happy writing!
-BSM
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