See the original article at http://biznik.com/articles/how-to-leverage-media-coverage-5-easy-tips?utm_source=articles&utm_medium=email&utm_campaign=2010-02-10
You’ve managed to get the media to cover you! Editorial press is not easy to get. When it does happen, it’s exciting! Here are 5 easy tips on how to leverage media coverage far beyond the first time it appears.
Written 2 days ago, read 354 times since then.
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So, through hard work or good luck, you’ve managed to get the media to cover you, your business, or your event. Fantastic! Editorial press is not easy to get, and when it does happen, it’s exciting! Big or small, long or short, local weekly paper or national magazine, media coverage is a testament to your accomplishments.
Once article has been read or the show listened to or watched…now what do you do with it? Did you know that press coverage appearing for the first time is only the tip of the iceberg in how you can reap long-term benefits from just one media placement? Here area five easy, cost-effective tips for how to maximize and leverage your editorial media coverage:
1. Read It Objectively – Many businesses owners are so excited about their press coverage that they don’t really look at it objectively. Try to review coverage impartially, without bias – you’ll often get invaluable insights from what journalists have to say. A neutral look may tell you the coverage is even better, or not quite as positive, as first thought. Look for positive key words and phrases the reporter used that you can pull as brief quotes to use in the future.
2. Post Coverage On Your Website – Having a Press Page featuring media coverage is an important part of a professional website. Showing off editorial placements gives your company credibility, both with those who did and did not see the original feature. Use your press page announce upcoming placements too – i.e. “Look for Joe’s Shoes in the upcoming issue of Fabulous Finds magazine!”
3. Include It In Collateral – When designing brochures, flyers, postcards or other printed marketing materials, consider adding images or quotes from the press. It adds tremendous credibility, and this is at least one instance when it is okay to brag!
4. Frame It – Whether it’s a couple of paragraphs in the weekly paper, a feature in People magazine, or a byline article for a trade journal, people are excited by seeing friends, acquaintances and business associates in the news. Seeing framed articles also builds confidence in consumers when they visit your office. There is no need to spend top dollar on a professional framing job, but do buy a nice frame to display your news. The way it is displayed is part of your company image and you don’t want it to say you are cheap!
5. Talk About It in Person and Online– Make the news part of your elevator speech or introductory message points at networking and speaking events. Include it in a blog post, tweet and e-newsletter too! People love hearing success stories and sharing your media success is an impressive and interesting way to begin a conversation.
Most of these suggestions will also work to promote the news of awards you have won. Whatever you decide to do with your media coverage, don’t keep it a secret! Display it; provide copies of it, create marketing materials featuring it, send it to vendors, distributors and consumers. The key to marketing is to keep Spreading the Good News About You!
Learn more about the author, Erika Montgomery.
Showing posts with label PR Tip. Show all posts
Showing posts with label PR Tip. Show all posts
Thursday, February 11, 2010
Monday, December 28, 2009
7 Phone Interview Tips
While this article speaks to phone interviews for employment some of the advise still rings true for press or industry interviews. Enjoy.
Telephone Interview Tips
1. Use a landline. You don’t want to risk having problems with cell phone service. It is irritating for employers to conduct interviews if the call breaks up frequently or is dropped completely. If you don’t have a land line at home, just make sure you are in an area with as much cell phone service as possible. Do what you can so the process runs as smooth as possible.
2. Keep your materials handy. In fact, lay everything out in front of you. This includes your resume, notes about your career objective (even if it isn’t included in your original cover letter it’s a good idea to have this out depending on the questions he will ask you), a pen and pad of paper for note-taking and anything else you think may be helpful during your interview. Because you won’t have to schlep into an office, you can have anything out in front of you to aid with your success.
3. Steer clear of distractions. Find a quiet place to interview and stay there! There shouldn’t be any noise in the background to distract you or your potential employer. However, it is understandable that this can be tricky if you have young children at home who need your attention. When you set up your interview appointment, try to schedule it for as precise a time or window as possible. That way, you are able to avoid possible distractions (ex.: your phone interview is between 4 and 4:30, so no one can have company over during that time, the kids are fed and occupied or a sitter will watch them, if need be.)
4. Speak slowly and clearly. When you speak to people face-to-face, you are able to understand what they are saying more clearly because you can see their mouth move. So in a way, you are reading their lips! Neither you nor your potential employer will be able to do this over the phone of course, so speak clearly and a little bit more slowly than you would if you were talking to this person in person. If you can’t hear him, drop hints that he isn’t speaking clearly or loud enough by politely asking him to repeat himself. If this makes you uncomfortable at all you can always blame it on your phone: “I’m really sorry, it’s hard to hear you, the volume on my phone just won’t go up!”
5. Remember – you can’t be seen. That means that anything you say cannot be interpreted by your body language. Beware of jokes or sarcastic remarks that would have been harmless had he seen your facial expression. Maintain your professionalism; stay on target with the interview topics and focus on the key information about you that will get you hired.
6. No eating, drinking or chewing gum! This is self-explanatory. But, we humans are creatures of habit and might pop a potato chip in our mouths at just the wrong moment. However, when I say no eating or drinking I mean during the phone interview. You should eat beforehand to get your brain going so you can focus.
7. Prepare questions ahead of time. Just like in a personal interview, prepare a few questions to ask your potential employer at the end of your phone interview. Some examples are:
“What does a typical day look like for an employee with this job?”
Fortunately, it can be less intimidating interviewing over the phone with these telephone interview tips and you may even feel more confident that you’ll do well. Great! As long as you are fully prepared and take the necessary precautions, there is no reason why you shouldn’t have a successful phone interview.
Posted by: Kevin Cormac | Posted at: 10:00 AM | Filed Under: interview help, interviews, phone interviews | - See original at http://newgradlife.blogspot.com/2009/10/7-phone-interview-tips-to-get-job-2.html
Telephone Interview Tips
1. Use a landline. You don’t want to risk having problems with cell phone service. It is irritating for employers to conduct interviews if the call breaks up frequently or is dropped completely. If you don’t have a land line at home, just make sure you are in an area with as much cell phone service as possible. Do what you can so the process runs as smooth as possible.
2. Keep your materials handy. In fact, lay everything out in front of you. This includes your resume, notes about your career objective (even if it isn’t included in your original cover letter it’s a good idea to have this out depending on the questions he will ask you), a pen and pad of paper for note-taking and anything else you think may be helpful during your interview. Because you won’t have to schlep into an office, you can have anything out in front of you to aid with your success.
3. Steer clear of distractions. Find a quiet place to interview and stay there! There shouldn’t be any noise in the background to distract you or your potential employer. However, it is understandable that this can be tricky if you have young children at home who need your attention. When you set up your interview appointment, try to schedule it for as precise a time or window as possible. That way, you are able to avoid possible distractions (ex.: your phone interview is between 4 and 4:30, so no one can have company over during that time, the kids are fed and occupied or a sitter will watch them, if need be.)
4. Speak slowly and clearly. When you speak to people face-to-face, you are able to understand what they are saying more clearly because you can see their mouth move. So in a way, you are reading their lips! Neither you nor your potential employer will be able to do this over the phone of course, so speak clearly and a little bit more slowly than you would if you were talking to this person in person. If you can’t hear him, drop hints that he isn’t speaking clearly or loud enough by politely asking him to repeat himself. If this makes you uncomfortable at all you can always blame it on your phone: “I’m really sorry, it’s hard to hear you, the volume on my phone just won’t go up!”
5. Remember – you can’t be seen. That means that anything you say cannot be interpreted by your body language. Beware of jokes or sarcastic remarks that would have been harmless had he seen your facial expression. Maintain your professionalism; stay on target with the interview topics and focus on the key information about you that will get you hired.
6. No eating, drinking or chewing gum! This is self-explanatory. But, we humans are creatures of habit and might pop a potato chip in our mouths at just the wrong moment. However, when I say no eating or drinking I mean during the phone interview. You should eat beforehand to get your brain going so you can focus.
7. Prepare questions ahead of time. Just like in a personal interview, prepare a few questions to ask your potential employer at the end of your phone interview. Some examples are:
“What does a typical day look like for an employee with this job?”
Fortunately, it can be less intimidating interviewing over the phone with these telephone interview tips and you may even feel more confident that you’ll do well. Great! As long as you are fully prepared and take the necessary precautions, there is no reason why you shouldn’t have a successful phone interview.
Posted by: Kevin Cormac | Posted at: 10:00 AM | Filed Under: interview help, interviews, phone interviews | - See original at http://newgradlife.blogspot.com/2009/10/7-phone-interview-tips-to-get-job-2.html
Tuesday, December 1, 2009
The Art of a Good Newsletter
Sending a newsletter on a regular basis is essential. However, you must pay attention to quality, content and design if you want people to come back for more.
1. Spend time figuring out what you want YOUR newsletter to look like and say.
2. Identify your audience(s).
3. Develop subject line(s) that appeal to your audience(s).
4. If you have no news to report, create it or use your newsletter to promote a colleague's achievement.
5. Be sure to include social networking.
Today, I received a newsletter from DJ Stylez that I'd like to share as an example.
BSM Notes:
-It includes a lot of information: events, news, downloads, etc. but is not overwhelming and easy to scan
-It includes a space for sponsors (making it an asset not just a means of communication)
-Small amount of text with links to read more information.
-Has a forward to a friend feature
-They created their own news with the Power 106 protest.
-It does NOT have a "follow me on social networking" instruction
-The subject line doesn't really do it justice - it simply says "Brand New Jay-Z Remix" which can only really appeal to a singular audience, I almost erased it but glad I didn't because the Power 106 protest was worth the read.
-It's NOT hosted anywhere externally so I can't give you a link to read the newsletter in it's entirety. It's a good idea to host the newsletter in your blog.
-Bottom line is 1. Now I know how DJ Stylez is and 2. I'll read future communication from him
1. Spend time figuring out what you want YOUR newsletter to look like and say.
2. Identify your audience(s).
3. Develop subject line(s) that appeal to your audience(s).
4. If you have no news to report, create it or use your newsletter to promote a colleague's achievement.
5. Be sure to include social networking.
Today, I received a newsletter from DJ Stylez that I'd like to share as an example.
BSM Notes:
-It includes a lot of information: events, news, downloads, etc. but is not overwhelming and easy to scan
-It includes a space for sponsors (making it an asset not just a means of communication)
-Small amount of text with links to read more information.
-Has a forward to a friend feature
-They created their own news with the Power 106 protest.
-It does NOT have a "follow me on social networking" instruction
-The subject line doesn't really do it justice - it simply says "Brand New Jay-Z Remix" which can only really appeal to a singular audience, I almost erased it but glad I didn't because the Power 106 protest was worth the read.
-It's NOT hosted anywhere externally so I can't give you a link to read the newsletter in it's entirety. It's a good idea to host the newsletter in your blog.
-Bottom line is 1. Now I know how DJ Stylez is and 2. I'll read future communication from him
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