I can't tell you how much getting things done in a timely manner makes all the difference. Generally, if YOU can't get it done in 48 hours, it's really hard to work with you. Because I work mainly with independent artists and small businesses, most people are wearing at least three hats and it's hard to get it all done on time. Regardless, timeliness is essential and if it means loosing sleep, so be it.
Here's an idea of items I need ASAP on a daily basis (most are on the music side, but I'm sure you apply similar deliverables to any industry):
1. Availability: I need to schedule an interview or book you on a show (in this case 48 hours would be way too long, 2 hours is a good window).
2. Radio Drops: You want the DJ to play your song? If he or she asks for a drop, I want it delivered within 48 hours (the small things, make all the difference).
3. High resolution photos (if I'm doing my job right, I already have these on file).
4. Tour Schedule: If you have a show, I want to know about it at least 3 weeks ahead of time, in this case I should receive your tour schedule/show announcement within 48 hours of you confirming it.
5. Web Updates: Forget 48 hours, I expect your website (and social networking sites) to be updated before I send out a release.
We welcome your comments.
-BSM
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